Services
North is a marketing agency for businesses that have a community: people who follow them, message them and recommend them. The job is to get that community to buy and come back. The work splits into three fronts: strategy and operations organizes the business from the inside, autonomous agents serves customers and sells with artificial intelligence, and digital positioning makes sure people find you. Below is the full map of what can be done.
How the three fronts connect
A customer's journey, end to end. Each stretch is covered by one front.
- Finds yousocial, Google, Maps, AI
- Messages youthe agent replies
- Buys or booksin the same chat
- Joins the basewith consent
- Comes backemail and stamps
- Recommends youreviews and partners
Strategy and operations
Organizing the business from the inside: which number to move, who to talk to and how to bring the customer back.
| What gets done | How it gets done | Details |
|---|---|---|
| A plan with numbers | Unit economics (what a customer brings in and what it costs to acquire them), a social media audit and a measurable goal for each action | Strategy · 7-day plan · Social media audit |
| A single customer base | Bookings, sales, forms and social in one CRM, without duplicates, with phone numbers in international format and consent per channel | Data · CRM |
| Customers who come back | A stamp card in Apple Wallet or Google Wallet and reminders to people who stopped coming | Loyalty · Stamp card |
| Email to your customers | Automated flows triggered by events (welcome, birthday, restock) and campaigns with a control group | Email marketing · Reactivate customers |
| Brand partnerships | Packages and capsules with complementary brands, with a link and code per partner to measure every sale | Partnerships · Restaurants and hotels |
Autonomous agents
Artificial intelligence that serves, sells and follows up using your information and within written limits.
| What gets done | How it gets done | Details |
|---|---|---|
| WhatsApp agent | Answers with your rates and policies, checks availability, books and sends the payment link | WhatsApp agent |
| Instagram agent | Handles direct messages and replies privately to anyone who comments a keyword | Instagram agent |
| Bookings and appointments | Confirmation and reminder with buttons, deposits for groups and a waitlist | Bookings and appointments |
| Inquiry follow-up | Anyone who asked and did not buy gets a second message with what they asked for | Follow-up |
| Internal tasks | Records into the CRM, alerts to the team, weekly reports without entering data by hand | Automation |
Digital positioning
Being found everywhere a purchase gets decided, measured all the way to the sale.
| What gets done | How it gets done | Details |
|---|---|---|
| Social content | Vertical pieces with a proven hook and a call to message you; adjusted using the retention curve | Content · Restaurants and hotels |
| Instagram and Facebook ads | Tests that change one variable at a time, Pixel and Conversions API, read with MER | Ads · Local Meta Ads |
| Google and Google Maps | A complete Business Profile, answered reviews, fast pages with structured data | Google and AI · Google Maps |
| AI assistants | Pages that answer real questions and a bank of test questions measured every month | Showing up in ChatGPT |
Where to start based on what is happening to you
The first step is almost never the same. These are the most common situations and the service that usually moves them first.
| If this is happening | Start with | Front |
|---|---|---|
| You get lots of messages and reply late | WhatsApp or Instagram agent with handoff to your team | Autonomous agents |
| Lots of followers and few sales | A single base and email flows before more ads | Strategy and operations |
| Customers who come once | Stamp card and a reminder to people who stop coming | Strategy and operations |
| Bookings that do not show up | Confirmation with buttons and deposits for groups | Autonomous agents |
| You do not show up when people search nearby | Google Business Profile and reviews | Digital positioning |
| You spend on ads and do not know what sells | Conversions API, UTMs and a dashboard with MER | Digital positioning |
| Empty days or time slots | An offer for that slot, sent to the base with a control group | Strategy and operations |
Tools by layer
What gets installed or connected, depending on the case. If you already use one of them, we work on top of it.
One case per front
Analysis of cases published by the brands or the platforms, with their sources. North did not take part in them.
Who we work with
Any business that wants to sell more with what it already has. We have particular experience in hospitality, food and drink, entertainment and brands with a social media community, but the method works just as well for a studio, a shop or a service company.
We are based in Mexico City and Tulum, and we work remotely with clients in Latin America, the United States, Europe and Australia.
Choose where to start
Frequently asked questions
Do I have to hire all three fronts?
No. In the diagnosis we look at which stretch of the journey loses the most customers, and we start there. The others are added once the first one works.
Do I have to change the tools I already use?
Usually not. If your booking system, your store or your CRM has an API or integration, the agent and the flows connect to it. If it does not, we tell you in the diagnosis.
Let’s start with a free diagnosis
30 minutes to see where your business is losing customers and what to do first. If you don’t see results in 30 days, we give your money back.
Book your diagnosisWe’ll message you on Instagram with times.